TripChamp — Homepage Redesign
Redesigned TripChamp's homepage to be more sales-focused and modern, targeting freelance travel agents with a responsive, multi-device layout.
Overview
TripChamp needed a homepage that better communicated the platform’s value to freelance travel agents — their new target demographic following a company pivot. The existing homepage was outdated and not optimized for sales conversion. I designed and built the entire redesigned homepage.
Key Contributions
- Sole designer and developer on the homepage redesign
- Translated the current feature set into a sales-focused layout targeting the freelance travel agent demographic
- Applied modern design trends and a refreshed color palette to make the homepage more inviting
- Built the page to be fully responsive across desktop, tablet, and mobile
Execution
The redesign centered on surfacing the features most relevant to freelance agents — the new target user — rather than the travel agency workflows the original site was built around. I worked directly with company president Wayne Dickerson to align on messaging and collaborated with Abbey McCoy (Lead UI/UX Designer) on brainstorming. I designed and built the full homepage implementation.